Yesterday, Oracle announced its intention to purchase Eloqua for approximately $871 million (USD). Oracle, a purveyor of ERP application software, database software and computing hardware would ...

Oracle today announced that it has entered into an agreement to acquire Eloqua, Inc. , a leading provider of cloud-based marketing automation and revenue performance management software for $23.50 per ...

Oracle just bought software maker Eloqua for $871 million or $23.50 per share. That's about a 30% premium off of Eloqua's closing price on the Nasdaq yesterday. Eloqua makes cloud-based marketing and ...

Having acquired social marketing software-as-a-service company Vitrue in May, Oracle continued its acquisition of marketing tech companies today with B2B SaaS marketing provider Eloqua for roughly ...

Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of ...

Oracle announced today that it will acquire Eloqua, Inc. for approximately $871 million, or $23.50 per share. Eloqua is a provider of cloud-based marketing automation and revenue performance ...

Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities ...

Marketing is white hot. Last month, the CMO Council declared 2013 “The Year of the Marketer.” Earlier, Gartner had predicted that by 2017, CMOs will spend more on IT than CIOs do. Powered by ...

The fall update for Oracle's Eloqua marketing automation tool includes integration with Facebook Custom Audiences for improved targeting, expanded partnerships in its AppCloud and a continued march ...

Adds Leading Modern Marketing Platform to the Oracle Cloud to Help Companies Deliver Exceptional Customer Experiences VIENNA, Va.--(BUSINESS WIRE)-- Oracle today announced that it has entered into an ...