OpenAI Enters Super Bowl 59
Inside OpenAI’s $14 million Super Bowl debut
The campaign arrives at what OpenAI sees as a pivotal moment. “We’re at the dawn of the intelligence age and you can participate today,” Rouch says, a reference to CEO Sam Altman’s recent blog. “This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.”
OpenAI’s is rushing to make its products more intuitive and useful as it tries to fend off Google, Meta, and DeepSeek.
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