Los Angeles Lakers legend Kobe Bryant is widely considered one of the all-time greats on the basketball court and in the footwear industry. With the help of Nike, Bryant built a brand based on cutting ...

What with all the hype and excitement of the NBA playoffs, you may have missed a crucial bit of uniform-related NBA news that broke earlier this week: The league will have a new sock supplier -- the ...

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and ...

Nike and the NBA announced on Monday an extension of their existing partnership that will make Nike the exclusive provider of on-court uniforms for the NBA, WNBA, and NBA G League through 2037. “Nike ...

Phoenix Suns star forward Kevin Durant signed a lifetime contract with Nike on Friday, according to Boardroom, the media entity he co-owns.Durant becomes the third basketball star to sign such a ...

Cunningham will join LeBron James, Kevin Durant, Giannis Antetokounmpo, Devin Booker and Ja Morant as signature Nike athletes ...