PETALING JAYA: Programmatic online advertising has gained further traction since the inception of the Malaysia Premium Publishers Marketplace (MPPM) in November last year. Its testament can be gauged ...
MPPM, Malaysia’s first consortium formed by major online publishers dedicated to address the industry’s trust, transparency and viewability challenges in digital advertising, has launched the ADvances ...
Five leading Malaysia online publishers namely Media Prima Group, Star Media Group, Utusan Malaysia, MCIL and The Edge signed a memorandum of understanding (MOU) to form a consortium called Malaysia ...
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