Either MicroStrategy’s Michael Saylor is a visionary, or he’s a delusional egomaniac,” Forbes observed in 1998, during the company’s first incarnation as a Wall Street highflyer.

MicroStrategy, the veteran software company known for betting billions on Bitcoin, is reinventing itself to better reflect its pivot to crypto. Founded by Bitcoin advocate Michael Saylor, the company announced Wednesday that it will now be called Strategy and described itself as “the world’s first and largest Bitcoin Treasury Company.

Michael Saylor’s Strategy, the new name announced earlier today for MicroStrategy Inc., had a fourth consecutive quarterly loss as the company faced a $1 billion impairment charge against its Bitcoin holdings.