Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

Facebook’s stock took an unprecedented beating last week after the company raised concerns about its future growth – but the show must go on, and it’s gotta be measured. On Tuesday, Facebook said it’s ...

While comScore’s Video Metrix had been limited to desktop and PC, on Monday the company unveiled an update that will allow the video measurement tool to account for mobile, tablet and over-the-top ...

It’s not a question of IF but WHEN, because almost all industries reassess their measurement tools. Take for example, major ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

To strengthen brand protections and media effectiveness on its platform, LinkedIn is expanding its partnership with third-party measurement partner DoubleVerify. Now, the social B2B app will offer ...

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry When you purchase through links on our site, we may earn an ...

The Media Rating Council (MRC) released a draft of its proposed new Cross-Media Audience Measurement Standards, which addresses measurement of video ads and content delivered via TV, over-the-top (OTT ...