There are a number of reasons why brands rebrand or reformulate products. But in the long line of checks and balances put in place during these processes, one critical factor is often pushed to the ...

Cracker Barrel’s 93-year-old co-founder is deep-frying the restaurant chain’s failed rebrand attempt, calling it “pitiful” and slamming the current leadership’s direction of the brand. Tommy Lowe, who ...

The Olive Garden is getting a makeover. Parent company Darden is trying to boost lagging sales at the Italian chain. But recent events bring Darden's overall game plan into question and suggest this ...