Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google ...

Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Digital marketing is changing fast, thanks to artificial intelligence. Aimers - PPC agency for SaaS & tech is leading this ...