The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

The real estate industry is undergoing a technological transformation—and at the forefront of that shift is artificial intelligence (AI). From predictive pricing models to AI-powered marketing, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital technologies have begun to make their mark on the real estate industry. We're, of ...