Unboxing a Blossom Powerpuff Girls LOL Surprise doll! Watch as we reveal the cute doll and her accessories. Collect all three!

Unboxing a vintage LOL Surprise Eye Spy series doll with ASMR sounds. A nostalgia trip for LOL doll fans!

Moments after hearing about the LOL Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had to figure out what it was ...

LOL Surprise collectors have a new line to try and track down, as MGA has announced that LOL Surprise J.K. dolls are here. These four collectible dolls have real, styled, brushable hair, real fabric ...

Kids like weird things: Yellow sponge-boys, talking doe-eyed ponies, ruddy-cheeked rodents that say only “pika pika,” and, especially in the past few years, unboxing videos. Kids’ unboxing videos are ...

Back in olden times — like 10 years ago — children wanted what they saw on TV commercials for holiday gifts. But thanks to YouTube, they have fallen in love with "unboxing" videos. This very unsexy ...

Meet the man behind the $5 billion toy juggernaut. By Chavie Lieber This story was originally published on Dec. 17, 2019 in NYT Parenting. Isaac Larian, the founder and C.E.O. of MGA Entertainment, ...