Kenya’s Safari Rally boosts tourism, showcases Africa globally, and proves why the iconic race is vital to the future of the World Rally Championship.

The United States remains Kenya’s leading source market, representing 12.8 percent of total arrivals with 306,501 visitors. Kenya experienced a 15 percent increase in foreign tourist arrivals in 2024, ...

The Kenya Tourism Board (KTB) officially unveiled Kenya’s new global destination campaign: “Experience Wonder – Origin of Wonder” at ITB Berlin 2026.

Flooding triggered by weeks of heavy rain has disrupted access to some of Kenya's most popular wildlife destinations, forcing emergency evacuations, damaging park infrastructure and testing the ...

Following the launch of the Kenya Tourism Awards last week, the outfit has now opened its nomination process inviting the public and industry stakeholders to recognise excellence and celebrate key ...

Pollman’s Tours and Safaris has been awarded the prestigious title of Kenya’s Leading Destination Management Company at the 2024 Africa Gala Ceremony of the World Travel Awards, held last week at the ...

Tourism and Wildlife CS Rebecca Miano flags off the UN World Tourism Day celebration at Kondele, Kisumu County.[Courtesy] Tourism and Wildlife Cabinet Secretary, Rebecca Miano, has emphasized the need ...

Kenya’s economic future depends not only on strengthening cities but also on unlocking the potential of high-value regional areas.

The deal underscores significant private equity confidence in the future of Kenya’s tourism sector, a key contributor to the national economy Africa Travel Investments, a tourism-focused firm with ...

Kenya expects earnings from tourism, one of the nation’s main sources of foreign currency, will surge 24% to 560 billion shillings ($4.33 billion) this year. Based on current trends and the government ...

Each year, when the engines roar to life across the sweeping landscapes of the Great Rift Valley, Kenya once again takes its place at the centre of the global motorsport stage. The WRC Safari Rally is ...