The National Tax Agency in Japan is urging the public to drink more alcohol in a new contest aimed at young adults. The reason? Tax revenue from alcoholic beverages has been on the decline in recent ...

Add Yahoo as a preferred source to see more of our stories on Google. Japanese-produced whisky, nihonshu (sake), and beer are popular around the world. But one bar in Tokyo has been trying to ...

Japan's government wants young people to drink more alcohol in an effort to reverse declining sales, which it has blamed on demographic changes in the far-Eastern nation. The "Saka Viva!" campaign, ...

In the summer of 2022, Japan launched a business contest to get young people to drink more booze, combatting a declining alcohol industry. The Sake Viva! contest is organized by Japan’s official ...

Forbes contributors publish independent expert analyses and insights. Nana Ama Sarfo covers current international tax news and transparency. In Japan, young people are drinking much less than previous ...

The Japanese government has been hit in the pocket by an unusual problem — its young people aren’t drinking enough. Since the pandemic began, bars and other premises selling alcohol have been hit hard ...

Americans are of course known for our insular view of the world, which so often places the U.S.A. at the center of the known universe—we have an unfortunate tendency to think of our own culture, its ...

The National Tax Agency in Japan is urging the public to drink more alcohol in a new contest aimed at young adults. The reason? Tax revenue from alcoholic beverages has been on the decline in recent ...

Philip Fong / AFP via Getty Images Young people turning away from alcohol is generally welcomed as a positive trend. But it’s bad news both for booze companies, and governments that are watching ...