On the surface, you might think of Ipsy as just another subscription-based beauty supply company. Similar to Birchbox or Glossybox, customers can sign up for a monthly delivery of customized beauty ...

We’ve all heard about subscription models that give customers monetary perks in exchange for recurring purchases. But brands like IPSY are elevating this concept by integrating compelling content, ...

Ipsy co-founder Michelle Phan first posted dog videos to YouTube–and then realized that makeup how-tos were what her viewers really wanted.. Pamela Littky Before Michelle Phan’s videos netted her more ...

Michelle Phan may have got a humble start on YouTube, but she is well on her way to helming a billion-dollar unicorn: her subscription beauty sampling business, Ipsy, last month raised $100 million to ...

ipsy, an online makeup subscription delivery service, said today that it had raised $100 million. Users subscribe to ipsy, paying the company $10 per month, which then sends them a monthly package of ...

“Hi! I’m Michelle.” Michelle Phan is poking her head into a spacious room at the Ipsy Open Studio in Santa Monica, California, an outpost of the San Mateo–based beauty subscription company she ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. The new Glam Bag X Patrick Ta from IPSY, launching Feb 2021, featuring ...