Meta continues to target creators in the days following the U.S. TikTok ban. In addition to paying TikTok creators big bonuses to publish reels, Instagram announced on Wednesday that it’s introducing ...

Instagram has rolled out Your Algorithm, a new feature that lets users control the kind of content they see on Reels by ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Instagram Reels started life as a defensive move against TikTok, but it has quickly become one of the most lucrative products ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...

Meta is offering creators thousands to post exclusive short-form videos on Instagram reels. The deals require creators to post a certain number of reels on Instagram each month. Read the terms in the ...

In an earlier release on Tuesday, Instagram said that Trial reels are a new way to try out content and see what performs best by sharing reels with people who don’t follow you….Instagram added, in ...

Meta is testing a highly anticipated feature on Instagram Reels that allows users to pause a video just by tapping on it. For now, the ability to pause videos is only available to a small group of ...

Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...