The Advertising Standards Council of India (ASCI) issued a set of guidelines Wednesday designed to prevent risk to users of crypto assets and related services. Titled the “Guidelines for Advertising ...

It’s the end of an era as Priyush Pandey, often called the architect of Indian advertising, has passed away. Pandey died on Friday at the age of 70. The creative visionary transformed Indian ...

Prasoon Pandey, along with his brother, executive chairman and creative director of South Asia for Ogilvy & Mather, Piyush Pandey, discussed 'The Rise of Creativity in India' in a session moderated by ...

A woman walks past an election campaign poster of the Bharatiya Janata Party (BJP) featuring their leader, and India's Prime Minister, Narendra Modi on March 24, 2024 Correspondent YouTube approved ...

Marketing depends upon understanding cultural perspectives to engage consumers, so when advertisements created to sell cars in India depict women bound and gagged, it can only be assumed that the ads ...

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada. On Tuesday, Amazon ...

Unstereotyping in advertisements is predicted to unlock higher marketing ROI across the world, as the focus on diversity and inclusion grows. However, according to an updated report by research firm ...