A human trafficking victim is safe after police said a man held her against her will for several months at his Georgia home. On Tuesday, at 4 p.m., a 31-year-old woman walked into the Grovetown police ...

It’s time to say goodbye to the purely transactional brand-buyer relationship of the past. Consumers want to know the face and story behind the companies they buy from. I often say, “The most human ...

When regional teams operate without systematic access to the brand, they’re forced to make judgment calls on subjective areas, eg heritage v modernization, global consistency v local relevance. These ...

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples, Inc., the industry leader in workspace products and solutions, this week officially launched a new brand campaign with the theme: “Business is Human”. The ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

As artificial intelligence has evolved it is used for more marketing applications including composing music for ads or branding. Sonic branding has been defined as the strategic use of sound as a part ...

Modern business is about far more than just selling great products. For sustained financial success, stronger customer loyalty, and trust (not to mention employee retention), brands need to act, ...