Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

Cognitive dissonance is everywhere — but it’s not well understood. When we’re aware of it, it can be a powerful motivator for behavioral change and enhance insight. When we're not, it can cause us to ...

The holidays can be joyful, but social pressures, clashing cultural and family traditions, overeating and overspending invariably also leave many of us with a “cognitive dissonance hangover” once all ...

Cognitive dissonance arises when individuals hold conflicting beliefs or when behaviour runs counter to personal values, generating psychological discomfort that motivates efforts to restore ...

Cognitive dissonance in human–animal relations arises when individuals experience psychological tension between their moral concern for animals and their everyday actions, such as consuming meat or ...