As you can imagine, that doesn’t help me as a business owner. But I eventually learned that selling is persuasion, and persuasion is an art. And just like any art, you can learn to persuade (and sell) ...

How do you persuade people to be safe at work? Really, how do you persuade people to do anything? I put those questions to one of America’s top safety advisors, Carl Potter. “Leaders who understand ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The untold story of how the BBC tried to persuade Laurence Olivier to make his first TV appearance is to be released in a new ...

Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that ...

Have you ever worked for a boss who always told you what to do? How did that feel? Wouldn’t you have preferred to work for someone who asked you what you should be doing instead? It turns out that ...

If you’ve ever tried to convince an opinionated relative to shift a political opinion, you were probably doing it wrong (and it probably didn’t work). “The person you’re talking with often has very ...

A mid-pandemic survey from Pew found that 55 percent of Americans have no opinion on whether billionaires – whose wealth doubled during the pandemic – are good or bad for the United States. How do we ...

Board members are there to help charities in a lot of ways. Even if they don’t always realize it, that includes helping gift officers raise money from wealthy donors. In the latest installment of our ...