In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real ...

Backlinks were once the lifeblood of SEO. While they’re no longer the biggest ranking factor, they still matter—and having the wrong types of backlinks can disrupt your other SEO efforts. This guide ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

Without a proper SEO strategy, your content is unlikely to rank well in search results, resulting in minimal visibility and traffic despite your efforts. In this article, I’ll share some practical ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business.

Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business ...

In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that's where customer decisions now begin, ...