With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. The restrictive new rules mean ...

Since 2021, governments across Europe have been putting HFSS (High Fat, Salt and Sugar) reduction regulations high on the agenda. The reason? To help curb the growing obesity epidemic. “The number of ...

The government has delayed its ban on advertising foods high in fat, sugar and salt (HFSS) online and on TV before 9pm to give the ad industry more time to adapt. Isba and the AA have welcomed the ...

The government has confirmed plans to shelve restrictions on HFSS multibuy deals and advertising, blaming the “unprecedented” financial pressures facing families struggling to afford food. The move ...

HFSS foods include a wide range of processed and packaged items designed to be highly appealing. They are crafted to excite taste buds with their sweet, salty, and fatty flavours, which can trigger ...