Heineken's brand awareness index stands at 87% amongst beer drinkers in Vietnam. Although well-known and believed to be of superior quality, Heineken is in fierce competition with other beer brands in ...

Global beer brand Heineken has unveiled this year’s Uefa Champions League (UCL) campaign in Kenya, promising exciting and memorable experiences for football fans and consumers alike ...

Heineken communicates its sponsorship of the UEFA Champions League, which began in 2005, in 81 markets worldwide. By 2015, it enjoyed the highest sponsorship awareness and brand fit of any sponsor.

Iconic beer brand Heineken has unveiled this year’s Uefa Champions League (UCL) campaign in Kenya, promising exciting ...

China-based Jingdong becomes the prestigious UEFA Champions League soccer competition’s official e-commerce innovation partner.