The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

If FaceApp's mega-viral age filter has taught us anything, it's that the right selfie effects can take on a life of their own. Now, Instagram may be testing a new augmented reality feature that ...

Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...