Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu. The Search Personalization page has undergone a redesign that brings everything into one place.

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

There is some speculation within the SEO and search community that Google's search results have recently become more personalized and tailored. This is based on people comparing the search results to ...

Google is now making it easier to turn off personalization within Google Search results by adding links to the footer to turn off personalized results. Google added a link to “try without ...

Google has announced a wide range of upgrades for its Gemini assistant today. To start, the new Gemini 2.0 Flash Thinking Experimental model now allows file upload as an input, alongside getting a ...

Google's massive announcement involves bolstering the usefulness and complex query solving capabilities of the Gemini app.

Google has been criticized before for putting your search results inside a "filter bubble." That's because, in most cases, Google uses data from each of your searches to create a profile on you and ...

In the AI chatbot wars, Google thinks the key to retaining users is serving up content they can’t get elsewhere, like answers shaped by their internet habits. On Thursday, the company announced Gemini ...