GOLDEN VALLEY, Minn. -- Here in the Betty Crocker Kitchen, Mark Addicks is cooking up some radical digital recipes for how we look at packaging for cereal, cake mix and yogurt. Addicks is the chief ...

For their cereal box debut, members of TOMORROW X TOGETHER are featured alongside iconic General Mills cereal characters and appear as cutout standees on each box General Mills has partnered with ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

General Mills (NYSE: GIS) is synonymous with breakfast cereals, iconic brands, and a presence in pantries worldwide. However, this consumer staples veteran possesses a depth and complexity that extend ...

Their cereal will be a unique blend of their top three favorite brands: Reese’s Puffs, Lucky Charms, and Cinnamon Toast Crunch. Jason Kelce and Travis Kelce holding boxes of General Mills cereal ...

What do Trix, Cookie Crisp, Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese’s Puffs have in common? A handful of things: They’re all types of breakfast cereal (duh), they’re all ...

MINNEAPOLIS--(BUSINESS WIRE)--General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special series of cereal boxes inspired by Marvel ...

Digging through a box of Frosted Flakes just to find a tiny plastic toy felt like the best kind of morning adventure on the ...

Football stars and brothers Travis and Jason Kelce will be taking on new roles off the field this fall — in the cereal business. The Superbowl Champions can add cereal co-creators of General Mills’ ...

General Mills owns a variety of brands I use every day, including Häagen-Dazs, Old El Paso, Bisquick, and so many more. The company has the solution to a number of my frequent cravings, from macaroni ...