Hip-hop duo Tag Team have turned a popular ad with Geico into their own flavor of ice cream. The music group known for the '90s hit "Whoomp! There It Is!" and the insurance company announced a new ice ...

GEICO Corp. topped all property and casualty writers in terms of advertising dollars spent in 2011, according to SNL Financial. The direct insurer spent just under $1 billion in 2011 on TV, radio, ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken - 8 ...

Add Yahoo as a preferred source to see more of our stories on Google. Dikembe Mutombo had no trouble playing up his flair for taunting his opponents in a popular Geico ad. One of the most feared ...

(Reuters) - Geico, billionaire investor Warren Buffett's auto insurer, spent far more than property insurance peers on advertising in 2011, both on an absolute basis and as a percentage of the ...

From sensitive cavemen to a Cockney-accented gecko to the little piggy who cried “whee, whee, whee” all the way home, Berkshire Hathaway’sBRK.B0.83%increase; up pointing triangle Geico has cranked out ...