Why can’t we have more fun with numbers? Within a matter of a week, reports of 2 unrelated advertising campaigns made numbers resonate in a very innovative way. The first was a campaign reported in Ad ...

Howdy and welcome back to Fun With Numbers, the weekly Good Bull Hunting deep dive into advanced statistics. It’s November, the Aggies control their destiny, and have three conference opponents left ...

Coaches weren't crazy about the new rule requiring ejections for players targeting defenseless players above the shoulders. But through the first six weeks of the season, statistics show the rule ...