F1 is as recognizable in the U.S. as the NFL now, and fast-food giants like KFC and McDonald's are capitalizing on this.

Lewis Hamilton's impact stretches far beyond Formula 1 and his quest to win a record ... Sawyer, who is associate professor of African American literature and culture at the University of ...

“Over the past five years, we have implemented a very targeted strategy to bring Formula 1 ever closer to the American fans ... globally and will have a big impact in the US.

Lewis Hamilton's impact stretches far beyond Formula 1 and his quest to win a record ... who is associate professor of African American literature and culture at the University of Pittsburgh ...

Lewis Hamilton’s impact stretches far beyond Formula 1 and his quest to win a record ... who is associate professor of African American literature and culture at the University of Pittsburgh ...