F1 is as recognizable in the U.S. as the NFL now, and fast-food giants like KFC and McDonald's are capitalizing on this.

Lewis Hamilton's impact stretches far beyond Formula 1 and his quest to win a record ... Sawyer, who is associate professor of African American literature and culture at the University of ...

The new F1 team is setting the tone for its brand with the announcement that Tommy Hilfiger will return to the paddock ...

Lewis Hamilton’s impact stretches far beyond Formula 1 and his quest to win a record ... who is associate professor of African American literature and culture at the University of Pittsburgh ...