Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to engage your audience.

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...

According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you’re sending a sales email, you need to be part of that 2%. But how do you ...

In today’s technology-driven world, it is rare to apply for a job in person. In most cases, job applications are online. And while some businesses have a dedicated platform set up for the job ...

Several weeks ago, I wrote a blog post on bad email manners. It described four egregiously rude email tactics and asked PR Daily readers to share their own examples. “The email blunder/bad manners ...