SAP has this week joined the generative AI digital assistant party with the announcement of Joule, its version of a natural-language, AI copilot that will be an integrated part of its enterprise ...

Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts it further into the paid media arena. Terms were not disclosed. Abakus’ ...

Holding its TechEd Virtual event this week, the software giant is also significantly expanding its SAP Build development tools offerings and debuting new Knowledge Graph software for Joule to provide ...

SAP’s Lumira analytics software, for example, is available in a free version and a paid version with extra functionality. By the middle of this year, SAP plans to make it possible for a user of the ...