Food safety is one of the most critical considerations in event planning. A well-defined risk management plan for a food event should consider temperature control, foodborne illness, equipment and ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...

Fashion shows can expose a variety of products, whether you're a jewelry designer, clothing designer, clothing retailer or shoe seller. Shows give journalists and bloggers an opportunity to review ...

We all know that great events don’t happen by accident; they happen by design. But strategic planning doesn’t have to be overwhelming, time-consuming or buried in spreadsheets. With a few simple ...

Events are stories: live and in real time. What’s more, events have no delete button. As an event planner, you are certainly in the limelight, when things go right and when things go wrong. It’s no ...

Warmer weather and spring breezes often bring a litany of association and corporate events, ushering in a hurried season of event planning for marketers, event planners, and association management ...

According to IBIS, a global business intelligence provider, the party and event planning industry has grown by 2.9% over the past five years, reaching revenues of $5 billion in 2019. Lily Ehumadu is ...

Every morning, I open my news apps to headlines about evolving government policies, new tariffs, shifts in international relations and economic fluctuations—all of which directly impact how businesses ...

Millennials have been the focus of research and event marketing (including ours) for years now, and there are new articles (either praising or criticizing the generation) on a daily basis. But if ...

Check out our curated list of the best event planning templates for businesses, individuals, marketers, and more. Whether you’re a professional event planner, putting together an important conference ...

Students in the Department of Communication’s Event Planning course spent the fall term strategizing innovative ways to recruit future Drexel Dragons. The course partnered with the College of Arts and ...

It is essential to have a clear vision as to what you want your event to look like. Be able to answer the following questions: How many people will be in attendance? Will there be food? Will you ...