Rather than treating events as isolated marketing moments, many founders are integrating them into a much wider customer ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Cvent, a leading provider of event, marketing and hospitality technology solutions, announced today that it has earned five awards recognizing its leadership in AI across marketing technology, events ...

Clear objectives and detailed strategies can help marketers organize successful events. As modern marketers increasingly rely on experiential and in-person engagements, event marketing has become ...

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

Spend on experiential marketing is up as brands respond to consumers’ growing appetite for real-world experiences. But leaders at Snap, Eventbrite, PepsiCo and Live Nation tell us there is much more ...

Award-winning, woman-owned consultancy will lead social media, public relations and promotional storytelling for Fort ...