An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & Marketing Association (DMA) ...

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed like a potential boon—filtering out the ...

Thanks for registering for MarketingProfs' Email Marketing Rules: Modernize Email and Build Relationships workshop. We're excited to see you onsite in Boston on October 4, 2023, for B2B Forum workshop ...

Email is a fact of everyday life in most households and certainly in the vast majority of businesses. So it is important for small business owners to understand the rules governing email marketing.

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

AI inbox summarizers, Apple's MPP and prefetching are quietly changing which email tactics still work. Here's what holds up and what doesn't. Editor's note: Six email marketing trends are evaluated ...