Many retailers find themselves in the midst of urgent business situations facing the various phases of COVID-19 recovery. Now’s a time where they need to create personalized digital touch points in ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is a great way to reach your customers ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

In today's environment of shifting and tight marketing budgets, it's not enough to merely know how an email campaign is performing on a onetime basis. Although email process metrics such as delivery, ...

Opinions expressed by Entrepreneur contributors are their own. Even as social media floods our devices with new methods of communication, email is here to stay. Statista projects 244.5 million email ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Michael Linthorst (1976) is an internet entrepreneur and CEO of Copernica Marketing Software. As with all things in life, in email marketing there are a lot of things you can learn from the mistakes ...

The days between Black Friday and Christmas pull in 50-100% more revenue than the rest of the year, making it an all-hands-on deck season for marketers. But what if you could make your marketing ...