The Scandinavian Journal of Economics, Vol. 93, No. 2, Proceedings of a Conference on New Approaches to Empirical Macroeconomics (Jun., 1991), pp. 283-314 (32 pages) Macroeconometric models are in ...

Economic and Political Weekly, Vol. 25, No. 16 (Apr. 21, 1990), pp. 837-839+841+843+845+847+849+851-852 (10 pages) This paper presents an econometric model of the Indian economy which emphasises the ...

Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale. Econometric modelling is a broad-level analytical ...

Econometrics is often misunderstood and viewed with suspicion. But used appropriately it is a powerful tool to maximise the effectiveness of marketing strategies. Econometric modelling allows us to ...

For full instructions on how to apply for short courses, please contact the Centre for Flexible and Continuing Education - [email protected] The primary objective of this short course is to provide ...

Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing channels. The question is important because it is the first step in the answer to the media ...

IAB Australia has released a Market Mix Modelling Landscape Report providing marketers with a directory of 12 active vendors ...

SMU Office of Research & Tech Transfer - Danish physicist Neils Bohr once quipped that prediction is hard, especially when it is about the future. But this is precisely what financial regulators need ...

From the 2008 financial crash to today's volatile cryptocurrency markets, sharp fluctuations continue to disrupt global ...