NEW YORK -- The National Advertising Review Board (NARB) recommended that the Wm. Wrigley, Jr. Co. radically change it advertising claims regarding Eclipse Gum. After reviewing the company's research ...

Wm. Wrigley Jr. Co. is adding magnolia bark extract to its Eclipse gum and mints, to fight bad breath, the company stated. The extract is a natural ingredient proven to kill germs that cause bad ...

July 6, 2010 (CHICAGO) Consumer groups filed a lawsuit last year charging Wrigley made misleading ad claims about the germ-killing properties of Eclipse. As part of the settlement, Wrigley will also ...

Spanish gum maker Trex has used the Sun eclipse that swept through Spain on 3 October to promote the launch of a new sugarless gum line called Eclipse by Trex. On the date of the launch, the company ...