Scientists discovered they could influence people's choices without offering better rewards – simply by offering them patterns. The research, published in Nature Communications by Haran Shani-Narkiss, ...

Faced with an impossible puzzle, lab monkeys in a recent experiment showed unflappable resolve: They continued to guess what they thought must be the correct responses, even when rewards were doled ...

Non-human primates (NHPs) have a high degree of similarity to humans compared to other animal models. These similarities manifest at the genetic, physiological, socio-behavioral, and central nervous ...