Their answers ranged from experiences to candles to, unsurprisingly, skincare and jewelry.

Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

Makeup that smells like your favorite Dunkin' coffee and donut combo? Really. It's a thing.TikTok fav beauty brand e.l.f Cosmetics is launching a limited-edition makeup collection inspired by Dunkin's ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...

When you think of holiday makeup, chances are you think of glitter eyelids, flashing red lips, and deep plum or raspberry shades. It's not often that you think of peeled back eyelids, stretched out ...

The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...

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Elf Beauty (ELF) is now available for the first time in the Gulf Cooperation Council, a region consisting of six countries: Bahrain, Kuwait, Oman, ...

Elf Cosmetics apologized three weeks after a controversial Twitch stream. The cosmetics brand attempted to pivot to streaming but didn't include Black creators. One Black creator said she was snubbed ...