The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

Quartile, an ad-optimization platform for ecommerce marketplace sellers, today announced it has acquired Sidecar, a performance-marketing technology provider for ecommerce retailers and brands. The ...

Common ecommerce Google Ads mistakes, from over-consolidation to poor segmentation, and how to fix them with a structure ...

GetHookd has compiled a new 2026 guide on Facebook collection ads for eCommerce businesses, featuring examples, cost insights, and optimization strategies as the ad format shows growth across Meta ...

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads ...

Ecomm, QuickComm and food delivery to bag ₹28kcr+ in 2026 ad revenues Ecommerce, quick commerce and food delivery platforms are projected to generate more than Rs 28,000 crore in revenue from ...

Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets as determined by Zenith will expand by 7.6% in 2022 and 5.0% in 2023. That key finding can be found in Zenith’s ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

E-commerce is a popular vertical, especially if you target mobile users. By 2027, it is expected that 62% of all retail sales will occur on mobile devices. And the total number of online purchases ...