Dollar General's average customer is older, has a high-school diploma, and earns less than $40,000 per year. Dollar General is one of the leading discount retailers in the US, and the 16th-largest ...

The company says its “core customer” makes under $40,000 a year. The trends at Dollar General show that inflation ... value-oriented consumer at all demographic bands and income strata ...

For many, the obvious question is whether Dollar General has the appropriate demographic for this type of technology. The app complements other digital initiatives such as digital coupons and ...

The core Dollar General customer earns less than $35,000 per year. That demographic is responsible for 60% of the company’s overall sales, Vasos said. And, at present those customers are focused ...

That is, all of these initiatives are starting to attract shoppers that earn more than Dollar General's traditional customer demographic of roughly $40,000 per year in household income.

In September, the biggest dip in economic confidence came from consumers with annual incomes of less than $50,000 -- Dollar General's primary customer demographic, and a group that can't simply ...

Dollar General reports strong Q1 2025 earnings driven by rising consumer demand for low-cost essentials, raising its ...

Dollar General’s foray into produce, DG Fresh, has allowed the company to safely expand into a market that applies to all customer demographics: Groceries. In 2021, groceries accounted for ...

This very phenomenon is impacting Dollar General at present, with their core customer demographic spending significantly less in their stores as a result of their lack of disposable income.