Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

How many out there know that Montgomery Ward went out of business in 2001? Now, how many know that a catalog company bought the Wards name brand out of bankruptcy in 2004? If you did, I’m awarding ...

The Youngstown Letter Shop and Postal Mail Sort are merging to operate under the name YLS Inc. The two companies believe the merger will have a positive impact, strengthen the services provided, ...

SANTA ANA, Calif.--(BUSINESS WIRE)--Specialized Marketing Services, Inc. (SMS), a full-service direct response marketing company, was recently selected as one of eight companies, from a national pool ...

John Ashe, the new chief executive at Chanhassen-based IWCO Direct, aims to expand its creative services and data analytics to advance the company's data-driven direct marketing solutions beyond its ...

Acquisition Drives Additional Momentum for Alliance Data's Marketing Services Segment by Expanding Epsilon's Data, Database and Analytics Offerings, and Adding New ...

MELVILLE, N.Y. — June 1, 2016 — Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., today announced that Century Direct, a distinguished direct mail and marketing services ...

The strategic relationship will allow Virgin Media, one of the UK's leading providers of superfast broadband, digital entertainment, home phone and mobile services, to bring together its print and ...