Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Early on Monday, Coca-Cola announced that its highly anticipated re-release of Diet Coke Cherry would also be available in ...

Coca-Cola has presented President-elect Donald Trump with an inaugural Diet Coke bottle, becoming the latest company to fall in line with the new Trump era. This comes after the company slammed Trump ...

A distinctly different new version, hitting shelves soon, will come in both regular and Zero Sugar variations. Along with the regular, Diet and Zero Sugar versions that customers are most familiar ...

WASHINGTON — Diet Cherry Coke is officially returning for a limited time to store shelves this summer, but you won't be able to get it everywhere. Rumors began to circulate in January that Coca-Cola ...

President-elect Trump was awarded the “first ever Presidential Commemorative Inaugural” Diet Coke by Coca-Cola’s CEO, according to his longtime aide Margo Martin. “Tonight, President Trump received ...