The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

Reaching boys and men is all about catching some air. Looking for new ways to reach males from 12 to 35? Well, maybe the old standards are still performing. Media planners and buyers still have to ...

Much has been written recently regarding the increasing challenges marketers face in trying to reach today’s time-pressed, mobile, and multi-tasking consumers. These consumers are consuming more media ...

Raycom Sports, a sports marketing, event management and production firm, has tapped Txtstation for real-time in-broadcast text message polling at sports events. The promotion titled, "Txt-of-War," is ...