The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require ...
Much has been written recently regarding the increasing challenges marketers face in trying to reach today’s time-pressed, mobile, and multi-tasking consumers. These consumers are consuming more media ...
Raycom Sports, a sports marketing, event management and production firm, has tapped Txtstation for real-time in-broadcast text message polling at sports events. The promotion titled, "Txt-of-War," is ...
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