“To win in today’s market, you need to understand and engage your customer through data,” said Matt Parisi, director, product marketing at Tealium, during his talk at Transform 2022. “But there are ...

Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two. Customers continue to demand more personalized ...

The pandemic has put a sense of urgency on every company and institution around the globe to become a digital business. As the global leader of professional services, PwC has seen first-hand how ...

Data is a gold mine for understanding audiences, and first-party data is the most valuable because it gives you proprietary insight into your own customers. No one else has it. That makes it uniquely ...

Gartner predicts that 40% of all customer service issues will be resolved by unofficial third-party tools powered by generative AI (GenAI) by 2027, signaling a fundamental shift in customer ...

The use of zero-party data is on the rise as customers increasingly seek better experiences. Recent re search has revealed that almost half (48 per cent) of consumers would rather share their personal ...