If you are like every other leader on the planet, you probably needed to implement some form of business continuity plan during these uncertain times. Regardless of the nature of your organization, ...

Incredibly, in 2017, here’s a question many small business owners ask: “We have a website, do we need a social media strategy, too?” The answer is the same as for why you have an email address even ...

With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start. With today’s emphasis on personalized ...

One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of ...

The last few years we've seen customer service evolve as social business continues its advance into mainstream business. Online customer communities have changed the days of a customer calling a 1-800 ...

At mail-order companies, we often have conversations like this."We send out email newsletters and LINE messages. Even so, we cannot seem to close the distance between us and our customers."A customer ...

On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their ...

Building loyalty in B2B SaaS sounds simple, but it often feels like juggling a dozen priorities-onboarding new clients, putting out fires, and helping customers see real value in our product. As a ...

Community: a group of people sharing common characteristics, common history or common social, economic, or political interests, often located in close physical proximity to other members; interactions ...

Customer community software connects people through a common interest or brand. They use this technology to help put people in touch, share information, and promote discussions. Businesses utilize it ...