A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place. Developing ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Should you focus on taking care of the customers that you currently have, or place an emphasis on winning new business and new opportunities? The answer is yes – both. But now comes the hard part, ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape. It offers businesses a forecast of total revenue from each customer, accounting for every potential purchase, ...

SAN DIEGO & LONDON--(BUSINESS WIRE)--SimplicityDX, the edge experience company, today announced new research showing that escalating customer acquisition costs are impacting e-commerce profitability ...

Too many new startup founders think the quickest and most consistent path to continued growth is customer acquisition. They get on a very expensive treadmill of conquest marketing, where they’re ...

Perch Energy today announced the acquisition of Solstice, a leading and fast-growing service provider specializing in ...

Five9 today announced it has entered into a definitive agreement to acquire Acqueon, a 5-year-old company headquartered in Dallas, TX. Acqueon’s, Revenue Execution Platform, allows enterprises to ...

DraftKings (NASDAQ:DKNG) rose sharply in postmarket trading after reporting Q3 results and issuing its full-year outlook for 2024 and 2025. Revenue increased 13% year-over-year in Q4 to $1.39 billion, ...