Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

The new Cracker Barrel logo has managed to ignite an online controversy, the latest battleground of the culture war. What Is The Cracker Barrel Logo Controversy? Cracker Barrel has simplified its logo ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...