The online retailer Alibaba.com, a thorn in the side of guitar string maker D'Addario & Co., has voluntarily taken down 421 ads that the Farmingdale-based company said were for counterfeits of its ...

At D’Addario & Co., a Farmingdale-based manufacturer of guitar strings and other musical accessories, executives are whistling a happy tune these days. Sales have risen comfortably, the company has ...

The surname D'Addario is, by now, inextricably linked to guitar strings. Among its many ventures and innovations is the system of color-coding strings, which D’Addario CEO Jim D'Addario reveals was ...

They say you learn a new thing every day. So here’s yours for today: have you ever wondered why guitar strings are colour-coded? Not really? Anyway, in a recent interview with Billboard, D’ Addario ...

The world’s largest maker of musical instrument strings, D’Addario & Company, unveiled its latest innovation—the NYXL electric guitar string—with a tour of its new factory in Farmingdale and a special ...