Walmart makes in-store beauty move to challenge Target

Walmart is changing its in-store approach as competition with Target intensifies across a key retail category.
KTLA

SACHEU EXPANDS AT ULTA BEAUTY WITH FULL COSMETICS RANGE IN STORES NATIONWIDE

LOS ANGELES, July 7, 2025 /PRNewswire/ -- SACHEU the TikTok-viral brand known for its innovative formulas, unapologetic edge, and digital presence, is expanding its footprint at Ulta Beauty with the ...
Retail Dive

Walmart is bringing beauty-focused store associates to hundreds of stores

The "Beauty Expert" position, which features specialized training, is expanding this year after a successful pilot.

Can you return opened makeup? We put 3 retailers to the test

We tested beauty returns at major retailers. Here’s what happened. We tested beauty returns at major retailers. Here’s what happened. We tested beauty returns at major retailers. Here’s what happened.